The Swiss Innovation Forum has undergone a redesign. Right on time for its 15th edition, the Swiss Innovation Forum has been given a fresh new look under the motto “It’s Time To Innovate – NOW”. We, too, have seen developments in recent years. In the wake of technical progress, focus is shifting to the services sector and to subjects such as service design. The SIF provides not only a bigger platform for showcasing aspects such as these, but is also incorporating them into its corporate design. After all, a true innovator is an individual who can always reinvent themselves.