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Béatrice Merlach

Professional inventor, Innovation factory Creaholic SA

Béatrice Merlach has 20 years of management experience in innovation and digital transformation in companies such as Swissair, Zurich Financial Services and the Swiss Broadcasting Corporation (SRG SSR). She brought a passion for human-centred design and innovation cultures with her from her time at MIT in Boston. At Creaholic, she is responsible for projects that require a high degree of strategic, transformation and future-oriented thinking. Béatrice Merlach advises and assists companies with the Future Thinking method and mind set.

Future Thinking - how to guide companies more accurately into the future
How can we reinvent ourselves during a crisis (and beyond)? And how can we gain a balance between investing in the future and preserving what already exists? Future Thinking, a new way of approaching strategy work, can help. The Creaholic Dreamteam uses exciting tools and a specific example to show you how forward-looking things can be created.

keynote | German