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Christina Taylor

Professional inventor, Innovation factory Creaholic SA

Christina Taylor works at the interface of customer experience design, transformation and product invention. Her experience ranges from the telecommunications sector through the luxury industry up to non-profit organisations. For five years she worked in Silicon Valley at Swisscom's Outpost and returned to Switzerland with her knowledge of visionary entrepreneurship and human-centred design. She is the author of "Oops! Innovation is no coincidence" a book that describes Swisscom's 15-year transformation from a traditional, technology-oriented company to an agile, people-centric enterprise. Christina Taylor currently focuses on creative strategy work with international companies using the Future Thinking approach.

Future Thinking - how to guide companies more accurately into the future
How can we reinvent ourselves during a crisis (and beyond)? And how can we gain a balance between investing in the future and preserving what already exists? Future Thinking, a new way of approaching strategy work, can help. The Creaholic Dreamteam uses exciting tools and a specific example to show you how forward-looking things can be created.

keynote | German