Nir Eyal is an author and expert in the field of behavioural design, the intersection of psychology, technology and business. How should a new technology be designed so that we can barely keep our hands off it? Nir Eyal has the answers. His book “Hooked: How to Build Habit-Forming Products” has become an absolute bestseller, and his articles are frequently quoted. The M.I.T. Technology Review dubbed Nir Eyal “the prophet of habit-forming technology”. Since 2003, Nir Eyal has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He is the founder of two technology companies and is also an investor in various habit-forming companies, including Eventbrite, Refresh.io and Worklife.